miles cliatt

 creative human
Emory's Miller-Ward Alumni House is marketed both internally (to Emory staff) and externally (to alumni and related businesses) as an upscale location for hosting weddings, prestigious events, large gatherings, and business meetings.

Soon after I began working at the Emory Alumni Association, I was tasked with implementing an existing brand that featured a rather ornate logo (based on a wrought-iron archway on the property) and script typeface that didn't scale well for digital, but worked well at conveying the formal elegance of the venue in print designs. I was responsible for all marketing materials from 2012-2015, including the overall look and layout, all photo selection, and in the case of the "home" and "celebrate" pieces, writing and editing copy.

In 2015 Leadership approved a slightly simplified update to the logo and wordmark, using all caps in a more scalable typeface. You'll see both identities in the work displayed here, consisting of:

• formal print advertisements
• Facebook page cover graphics
• newsfeed graphics (for Instagram, Facebook, and Twitter)
• banner ads for web and mass emails
• branded imagery and callout elements for the website
• event signage

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